What you'll uncover

Lesson 3 reveals how to discover your customer's problems and develop them so they actually want to buy from you.

  • The Sales Cats Story

    Continue your journey with the Sales Cat and find out the nine simple lessons to sales success.

  • Step By Step Guide

    Follow the guide to understand customer goals, discover their problems and develop their needs.

Course curriculum

    1. Welcome!

    2. The Sales Cat: Lesson 3

    1. Goals Problems Needs

    1. Implied & Explicit

    1. Step By Step Guide

    1. Promote

About this course

  • Free
  • 6 lessons
  • 0 hours of video content

Start Now

What have you got to loose? Start Lesson 3 today and become the Sales Cat you have always wanted to be.

Pricing

We are so keen for you to continue your journey with the Sales Cat that this course is free!

Instructor(s)

We're here to support your learning and development

Sales Scientist, Senior Facilitator & Coach Mike Boyle

Mike Boyle is the founder and CEO of Strategy Shift and a recognised Sales Scientist who has spent over twenty‑five years helping businesses, leaders and teams reach their full potential. Sales and sales management are in his DNA, and he is known for creating practical, evidence‑based shifts that translate into real pipeline, margin and growth. Mike’s reputation as a Sales Scientist comes from his ability to combine real‑world sales experience with structured diagnostic tools, robust process design and data‑driven coaching. He brings deep experience in working with leaders and teams, using facilitation excellence to draw out strategic direction, align stakeholders and build cultures that support high performance. At Strategy Shift, Mike leads the design and delivery of the Learning Lab, where every course reflects his belief in lifelong learning, practical experimentation and continuous improvement. Whether you are an emerging sales professional or an experienced leader, Mike’s programs challenge your thinking, sharpen your skills and equip you to thrive in an AI‑accelerated world.

Learning Coordinator Andrea Boyle

With a teaching background, Andrea is perfectly suited to designing learning content and courses. She has supported the consultants and trainers at Sales Shift and Banjar Group over the past 20 years and has developed a wealth of resources to supplement and enhance the learning experience for students.

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